Ignore All Previous Instructions

Client ShiftRX
Location: ShiftRX, Austin, Texas
Date: September 6, 2024

Type:

All the flowers should be given to these two women, Autumn & LeAnn, whose “Uber for Pharmacists” start-up, ShiftRX, has bucked the trend on who creates start-ups, who gets venture capitalism, and how the term “boss-bitch” undermines the gravity of how far a woman’s care can change the world.

The brief of “X-Files, Austin, women, pills, and technology” was not easy to fill until Kim learned about the phrase “Ignore all previous instructions” which changes the existing parameters of AI, no doubt an apt metaphor for ShiftRX.